Molendini came to us with a unique proposition: they needed visual content that could effectively communicate their dual identity as both a high-end restaurant and a trendy cocktail bar. The challenge was to create a cohesive visual narrative that would appeal to food enthusiasts and cocktail aficionados alike.
We immersed ourselves in the Molendini experience, observing the seamless transition from restaurant to cocktail bar. Our visual narrative focused on two key elements:
CONTENT CREATION
VIDEOGRAPHY
PHOTOGRAPHY
The Craft: Our close-up shots of chefs and bartenders at work became the heart of this project, revealing the dedication and expertise behind every Molendini creation. These intimate images showcase the human element behind the culinary and mixology magic
The Atmosphere: Our goal was to capture the essence of Molendini, a place where every detail contributes to a unique experience. We used wide-angle shots and ambient videos to immerse the viewer in the venue's atmosphere.
The project challenged us to blend aesthetics with strategy, ensuring that each piece of content not only looked appealing but also aligned with Molendini's brand identity and marketing goals. As a result, we've not only delivered a comprehensive visual package but also contributed to building a stronger, more engaging online brand presence for our client.
SOCIAL MEDIA
The project provided Molendini with an archive of high-quality visual content, ready to be used on Instagram, Facebook, and other social media platforms. These materials help effectively communicate the venue's identity, showcasing both the culinary offerings and the unique cocktail bar experience.
