The main objective of this project was to create a professional photographic book that could highlight not only the uniqueness and authenticity of the products offered by the bar, but also the welcoming atmosphere and characteristic interior decor.
The photo set for the Caffè Lanzo project was carefully designed to capture the essence of the bar and its products
BRAND STRATEGY
SOCIAL MEDIA STRATEGY
PHOTOGRAPHY
The photo shoot was planned and executed, with a particular focus on the presentation of the products, their artisanal processing, and their final presentation. Each shot was designed to tell a story, to convey the passion and attention to detail that Caffè Lanzo puts into each of its products.
In addition, we wanted to give particular emphasis to the interiors of the bar, trying to capture the essence of the place and convey the warm and welcoming atmosphere that characterizes it. Every corner, every detail was immortalized, to allow those who look at the photos to fully immerse themselves in the experience of Caffè Lanzo.
This project represented a unique opportunity to enhance a historic venue, to tell its story, and to introduce its products, using the evocative power of images and the communicative force of social media. A team effort, which saw the collaboration between us and Devhub, and which led to the reopening of Caffè Lanzo with a renewed and more captivating image.
SOCIAL MEDIA
These photographs were then used to feed the bar’s social channels, with the aim of increasing the visibility of the place, attracting new customers, and retaining existing ones. Each post, each story was studied to create a bond with the community, to make every follower feel an integral part of the Caffè Lanzo family.
